Modern, unique, user-friendly and tailored
to different target audiences
The homepage consists of blocks representing the content that is most relevant to target groups:
It is also possible to display specific news in a video or image format. We also created a block for popular topics, where links are updated based on Google Analytics data.
We created a drop down menu so that users could access the second- or third-level information with just a click of the mouse.
The content of the old website was condensed,
rewritten and substituted with graphs or other visual information.
Each Bank of Lithuania function was presented in an introductory video
providing a brief and easy-to-understand description of each function.
The homepage features a video explaining what the Bank of
Lithuania is and what its functions and main areas of activity are.
The videos help educate
the general public and understand the Bank of Lithuania’s functions and their importance for the country.
Financial market participants were categorised by sector. Each sector has a news and publications block, presenting information relevant only for that specific sector. The profile of each financial market participant presents not only the key information on that participant, but also related news, disputes with consumers that it was involved in and sanctions for violations imposed by the Bank of Lithuania. The so-called funnel principle allows finding more specific information.
The collector and commemorative coin block allows
users to filter coins by their type (collector,
commemorative, coin set), currency (litas, euro),
metal (gold, silver), etc. The coins are presented
in a convenient grid-list, showcasing the reverse of each coin.
Each grid presents a detailed description of the coin
and its features as well as a promotional video.
The media section presents the latest news, Bank of Lithuania expert commentaries on various issues, including economic, financial market participant supervision and international relations, the event calendar, speeches given by Members of the Board of the Bank of Lithuania and Bank of Lithuania employees, interviews with them, and the photo gallery.
Users may submit questions if they cannot find them in the FAQ list.
The exchange rate section is one of the most visited on the website. The exchange rates and the calculator are presented on the homepage. Users can find the currency that they need by filtering currencies according to currency name a three-letter currency code.
The statistics section presents more than 200 statistical tables. It is now tailored to user, focusing on the indicators that are most relevant for them. Statistical data and information is presented according to user needs:
Detailed description of the methodology and indicators is also provided. The users are informed in advance not only of the data published but also of its revisions.
Advanced search tools allow website visitors to find information easily.
The user-friendly search engine offers autocomplete suggestions.
The list of search results provides the summary
of each page where certain keywords were found.
In one way or another, 100 Bank of Lithuania employees have been involved in the website creation process,
yet 20 Bank of Lithuania employees and 8 members of the supplier team were the most active contributors.
The overall time spent developing the project was nearly 16,000 working hours.